• Thrive Market

Thrive Market

Overview

Thrive Market has a rating of 2.63 stars from 2,051 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Thrive Market most frequently mention membership fee, credit card, and free trial problems. Thrive Market ranks 2nd among Meal Delivery sites.

  • Service
    144
  • Value
    144
  • Shipping
    133
  • Returns
    83
  • Quality
    130

This company responds to reviews on average within 7 days

Positive reviews (last 12 months): 12.5%
Positive
2
Neutral
0
Negative
14
154
See all photos

What reviewers want you to know

Positive highlights

  • I highly recommend reaching out to their customer service if you have an issue.
  • Easy ordering, high quality products, and speedy delivery.

Critical highlights

  • Not worth the membership fee per month if I still have to go to the store to get staples.
  • I had to cancel my credit card to avoid future charges!
How would you rate Thrive Market?
Top Positive Review

“Honestly very very pleasently surprised”

Aleksander S.
1/5/22

I'm usually very hesitant with grocery online stuff like this, however I'm very pleasently surprised. Thrive market did amazing at packaging my items, especially the glass jars I had. Everything came in perfect condition, no issues whatsoever. And for me ordering during the holidays it shipped insanely fast. I wish it was a little less pricy but it's definitely worth the price. I definitely recommend! The products are good, organic options.

Top Critical Review

“Problems cancelling my subscription”

Linda S.
3/7/24

I did not order for over a year and canceled my subscription well ahead of the auto renew. Of course Thrive rebilled me again. I followed all directions to cancel and get a refund and once again they tell me my subscription is canceled but refused the refund. I have ordered any products for at least 18 months. This service is not worth the trouble. There are much better online services.

Reviews (2,051)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (400) membership fee (149) quality products (70) credit card (72) grocery store (115) trial membership (22) brand products (27) product selection (20)
Thumbnail of user lindas6659
1 review
0 helpful votes
March 7th, 2024
Verified purchase

I did not order for over a year and canceled my subscription well ahead of the auto renew. Of course Thrive rebilled me again. I followed all directions to cancel and get a refund and once again they tell me my subscription is canceled but refused the refund. I have ordered any products for at least 18 months.
This service is not worth the trouble. There are much better online services.

Service
Value
Shipping
Returns
Quality
Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you for your feedback, Linda. We understand you had trouble trying to cancel your account, and we sincerely apologize for any inconvenience. Our goal is to provide you with a great membership experience, but if you do decide to cancel, our Member Services team is here to help via 24/7 online chat. Thanks for giving Thrive Market a try!

Thumbnail of user morgens1
1 review
4 helpful votes
May 30th, 2020

Was excited to start shopping but everything i wanted was out of stock- so I'm paying 70 bucks a year to avoid going to Whole Foods, and yet here i go - back to WF just to get basics you would think Thrive would have. Super not impressed so far, but I'll keep you posted on the Meal Bundle I did get!

Thumbnail of user annac140
2 reviews
8 helpful votes
August 31st, 2020

I trust the brands and quality of product, so that makes it easy to shop in one place. However, I don't like that free shipping is at $49, some things you have to buy x2, that SOOOO many things are out of stock, they don't have a great assortment of brands and products, AND you are DEFINITELY not saving that much, etc. I've found things that are are actually 40% less at other retailer. So i will likely not renew my membership. In addition, i was only supposed to do a 30 free trial, but they signed me up for a membership. The only reason I'm actually shopping on thrive is to make the member $ actually worth it. Very disappointed.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thanks for your feedback, Anna, we're so sorry for any confusion regarding our membership or trial. Our Member Services team would be happy to help with your membership and price matching, and would love to hear any product suggestions you have for us!

Thumbnail of user monicaf162
1 review
0 helpful votes
April 21st, 2020

I have used Amazon for several years and had a lot of issues but using Thrive has been fun shopping and they have lots of products for Keto

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you for your review! We're glad you've been able to find products that meet your dietary needs and that shopping has been a fun experience!

Thumbnail of user robertc8013
1 review
0 helpful votes
March 11th, 2024

Thrive held onto my credit card info, and billed me for an annual membership which I never requested and never used. They made it difficult to cancel my membership, and very difficult to get them to remove my credit card information from their database. I cannot trust this organization, based on their deceptive marketing practices.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Hi Robert, thank you for your feedback. We're sorry to hear you had trouble canceling your account. We offer members exclusive sales, discounted prices, and more. Our annual members have a 30-day risk-free trial period, and you can cancel anytime for a full refund. If still need assistance with your account or data removal, our Member Services team is available 24/7 via online chat. We appreciate your willingness to try our services and hope to serve you better in the future!

Thumbnail of user lindah293
3 reviews
4 helpful votes
March 5th, 2022

I have been a member of Thrive for several years and at first I liked them. When I PAID my annual membership fee, I TRUSTED that their promise of discounted prices was genuine. But not so.

Since I believe in giving credit where credit is due, I am going to start with what is GOOD about Thrive Market.

1. On the good side, the products that they ship to you are always neatly and securely packed and there is seldom any damage. If anything is damaged, they ask you to send a photo of the damaged item and then they give you a full refund. I don't like them in general, but this particular aspect of their business is actually excellent.

2. They also offer FREE MEMBERSHIPS to people who qualify, so if you still want to buy from them after reading what I am about to tell you, then see if you qualify for a free membership. Since the membership issue is mainly what I do not like about Thrive, having a FREE MEMBERSHIP would go a long way toward resolving my issues with them.

I have cancelled my current membership, but since my husband is a veteran, I hear he meets one of their criteria for a free membership so I might have him join and keep shopping here - but with careful price checking because their prices are not usually truly discounted as they claim.

Now. Here is what I DO NOT LIKE ABOUT THRIVE MARKET: Their prices are not discounted and you can often find the same items for less on other non-paid sites. My advice is to save the membership fee and just shop elsewhere.

I started to smell a rat when I ran across one of the products I had purchased on Thrive while browsing Amazon. This product was not just less expensive on Amazon, but it was LESS THAN HALF THE PRICE OF OF WHAT I HAD PAID ON THRIVE MARKETPLACE!

Thrive does have a price-match policy, but why should I have to take the time to price-check all my purchases? That is a seriously time consuming and deeply involved process. Why couldn't I just TRUST THESE SCOUNDRELS WHO PROMISED DISCOUNTED PRICES IN EXCHANGE FOR A PAID MEMBERSHIP instead of having to watch them like a hawk every time I buy something from them?

For awhile I put up with it, thinking it was probably a one-off situation. But recently, I printed out my latest order and actually compared what I was paying on THRIVE to the same products on NON PAID SITES like VitaCost, iHerb, Amazon, and others. After comparing the prices I was paying to other sites, I was shocked to find that a full 70% of the items I had purchased on THRIVE were less expensive elsewhere. The other 30% were less expensive on Thrive, but that savings was not enough to offset the subscription fee.

Thrive Market's prices are absolutely NOT DISCOUNTED. They are a little higher if not significantly more expensive than their MEMBERSHIP-FREE competitors. Occasionally, they are slightly lower, but not significantly lower. The truth is that Thrive is a high-end vendor with a reputation for low prices but the prices tell another story.

Lately, Thrive Market introduced their own house brands that SOMETIMES (but not always) have a lower price, but the quality is not the same. If you buy their house brand products, be sure to read the ingredients and compare them to mainstream brands. An example of their canned Coconut Milk - the ingredients don't "actually" include real coconut milk. Here is their ingredient list: Water, Organic Coconut Extract. Will somebody please tell me WHAT IS COCONUT EXTRACT? I don't see anything in the ingredient list that says COCONUT MILK! Other Thrive house brand products might have similar strange ingredient lists. Sometimes, the ingredient list checks out, but not always. Again, you have to be careful.

When I pay a membership fee, I expect to get what is promised and with THRIVE this simply does not usually end up costing what they promised. The thing that irks me the most is that this: in my membership page, they have a running total of what they have "saved" me over the years. The problem is that this savings tab is based on dishonest pricing - they claim that the products they carry are more expensive on the open market than they really are. Then they make it LOOK like you are saving money when you are really paying the same or more. They must think their customers are stupid!

AND GOOD LUCK GETTING THEIR CLAWS OUT OF YOUR POCKET, BECAUSE THE DO NOT MAKE IT EASY TO END YOUR MEMBERSHIP. Instead of simply allowing you to go into your account, delete your membership AND remove your payment information, they REQUIRE members to take precious time to call them ON THE PHONE, sit on hold, and have THEM end your membership for you. That is AFTER YOU SUBMIT TO AN INQUISITION ABOUT WHY YOU ARE LEAVING, AND "ENCOURAGING" YOU TO STAY.

This type of shady dealing makes me angry. My advice is RUN AWAY. Do not waste your hard-earned money buying from people with this kind of dishonest and greedy business model.

Tip for consumers:
Make sure you know the exact date your membership expires because they will renew your membership and charge your card without your knowledge if you don't CALL THEM before your membership expires.

Products used:
Food

Service
Value
Shipping
Returns
Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you for your feedback, Linda. We know people have a lot of options when it comes to buying groceries, and we want to earn your business. We live by our values, which means a zero-waste supply chain, carbon-neutral shipping, and over 90 filters to help you find products that fit your lifestyle. We also offer free gifts with your orders and exclusive sales for even more savings! The coconut extract in our Thrive Market Organic Coconut Milk is made from extracting coconut milk after blanching the coconuts. We hope this information helps!

Thumbnail of user lauren.p.dillon
1 review
1 helpful vote
February 23rd, 2024

Have to pay to see what is available. Everything I wanted was not in stock. And getting a cancelation, refund in the first 30 days is obnoxious. Very pushy. Not respectful of time. A huge waste of time.

The AUTOSHIP is ridiculous. It auto suggests items in your cart and then starts a count down that it's going to ship soon! Freakin crazy!

Worst experience and I will never try again. Very poor taste throughout the entire experience.

From inventory, to practices, to chat, and conversations with service, it's like they are trying to piss people off.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thanks for taking the time to provide your feedback, Lauren. We're sorry to hear that canceling your account was challenging. Our aim is to truly make your membership experience enjoyable, and we apologize if this wasn't your experience. Thrive Market functions as a membership-based marketplace, granting members access to discounted prices, exclusive sales, complimentary gifts, and more! To provide peace of mind, we offer annual members a 30-day risk-free trial period, allowing you to cancel and receive a full refund as needed. Annual renewal and monthly members can cancel their auto renewals at anytime. Our Member Services team can help out anytime via online chat 24/7. We truly appreciate your willingness to try our services!

Thumbnail of user britanr
1 review
2 helpful votes
June 12th, 2020

Everything that I receive is great quality, I think I'm just frustrated with how many items are continually out of stock. I'm really trying to limit my trips to the grocery store and use Thrive 100% for my pantry items, but so far that hasn't been possible. The prices are great though. I really wish that Thrive wouldn't put each item into a separate plastic ziplock baggy though, it seems so wasteful to me when I don't even use plastic bags in my home. Each item is wrapped in paper and plastic which could be accomplished with just paper wrapping in my opinion.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you, Britan! We hear your concern with the use of plastic in our packaging. The good news is all of our packaging (even the plastic bags) are made of post-consumer materials and are recyclable. The amount of packaging we use is only to protect the integrity of your items. We are actually a carbon-neutral company and care about our impact on the environment deeply. Thank you so much for this review and feedback!

Thumbnail of user hebaf2
1 review
1 helpful vote
April 17th, 2020

Out of things and don't have things that most stores have. You would think paying membership fees for better services.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you for reaching out. During this time we are experiencing higher than normal restocking times and rates. We understand the inconvenience and we're doing everything we can to ensure that we're getting the products our members love back in stock! Thank you for your patience during this time.

Thumbnail of user pamelad444
1 review
0 helpful votes
August 7th, 2020

Need to make the website more usable on a phone. When you go back in certain places it takes you all the way back to the beginning.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thanks for sharing your feedback, Pamela! You can download our app for free for optimized navigation on your phone.

Thumbnail of user neelimav1
1 review
1 helpful vote
April 13th, 2020

Easy to get different diet based shopping. As it is already sorted as options.
Great choices and comparable market prices.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you for your review!

Thumbnail of user jb1645
1 review
2 helpful votes
April 4th, 2020

There are some items that are better priced on thrive, but not all. I'm not sure it's really worth the membership fee.

Thumbnail of user kimt471
1 review
0 helpful votes
August 17th, 2020

Shopping for me from Thrive is convience, price and quality. I typically shop Costco, but it takes time and lots of things i get from Thrive i can't get from Costco.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

We're so glad to hear you're enjoying everything, happy shopping!

Thumbnail of user karisd3
1 review
3 helpful votes
December 7th, 2023

Very sketchy company. I have been trying to cancel my membership since June of this year and it's now December. Customer service is awful. I'm not trying to sound dramatic, but it's honestly corrupt how they've handled my complaints. Do not sign up!

Tip for consumers:
Very sketchy company. I have been trying to cancel my membership since June of this year and it’s now December. Customer service is awful. I’m not trying to sound dramatic, but it’s honestly corrupt how they’ve handled my complaints. Do not sign up!!!

Products used:
Hum, oils, soap.

Service
Value
Shipping
Returns
Quality
Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Karis, thanks for taking the time to provide your feedback. We're sorry to hear that canceling your account was challenging. Our aim is to truly make your membership experience enjoyable, and we apologize if this wasn't your experience. Thrive Market functions as a membership-based marketplace, granting members access to discounted prices, exclusive sales, complimentary gifts, and more! To provide peace of mind, we offer annual members a 30-day risk-free trial period, allowing you to cancel and receive a full refund as needed. Annual renewal and monthly members can cancel their auto renewals at anytime. Our Member Services team can help out anytime via online chat 24/7. We truly appreciate your willingness to try our services!

Thumbnail of user michellem1456
1 review
0 helpful votes
May 4th, 2020

Good products, good prices. Like many people I have more than one address--and Thrive has somehow managed to get two of mine. If any time I clicked on the Thrive email, the first thing I got was a login box, no problem. But it doesn't work that way. So, again, I've had to contact chat, follow a circuitous path, and FINALLY, get to my real account. It doesn't have to be this hard. I don't need the website to know who I am before I login, since inevitably, it seems to me, when they do try to know, they always get the wrong email and try to sell me another membership and generally leave me feeling VERY frustrated.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you for reaching out! It seems like there may be a technical issue impacting your account. If the representative you spoke to noted they will notify the tech team please be on a lookout for a followup email so we can look into it!

Thumbnail of user carols1238
2 reviews
0 helpful votes
May 4th, 2020

I just viewed the website today and placed an order for something hard to find where I live. It is good to have a place to shop for a lot of specialty items not found in the regular market!

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

We're glad you were able to find a product you need!

Thumbnail of user kristies37
1 review
1 helpful vote
May 14th, 2020

Only had one thing I wanted. Searched for more to at least get to free shipping. Everything I wanted was out of stock. I understand that now things will be sold out. Let me see your site before I sign up. Now I'm going to go cancel because there is not enough on there that I use to make membership worth it.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you for your feedback! We offer all new members a risk-free 30-day trial to find products they might enjoy and to try our service. We're sorry that the products you were looking for were out of stock during this time and please reach out to us! We'll be happy to help you with your membership!

Thumbnail of user misteb
1 review
2 helpful votes
July 5th, 2020

Initially they had products that were hard to find in stores so being able to buy them from one place was helpful. But overtime many of the brands are now available in stores and are at a cheaper price. So after you pay the price from thrive and then add in the membership costs it really doesn't make any sense because you end up paying way more. Also, I've had the membership for several years and once the pandemic hit they just flooded their market with new members which made their ship time up to 4 weeks to get anything. So in a time of need I couldn't even get anything from them. I do think their quality and customer service are good, but not enough to overpay for it.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thanks for your feedback! We do offer price matching, so if you find any items sold cheaper elsewhere, our Member Services team would be happy to honor that price and issue Thrive Cash for the difference, hope this helps!

Thumbnail of user judithf98
1 review
1 helpful vote
February 14th, 2020

Love the store, HATE the way they send you your products - NO PACKING SLIP. Say b /c they are going green. Does not make sense. Then I have to print it and it is page after page of products ordered when they could do it and include it right from the warehouse. The responsibility is put back on the consumer. Their meat and wine DO include a nice packing slip...

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you for your feedback! We are always looking for ways to reduce waste while also serving our members. We'll be happy to pass this along to the appropriate team.

Thumbnail of user jamesg4523
1 review
1 helpful vote
May 29th, 2023
Verified purchase

I ordered some stuff from them and the first thing they did was try to send it to me every month. Navigating the website to turn this autofill feature off was very difficult. Then a month later they charged me $60 for a "membership" I never ordered. I tried to cancel this memebership and get my money back I had to ask 4 times! "what if we give you a $20 coupon" "are you sure you want to cancel" blah blah blah. What a pain in the behind. Stay clear of these thieves.

Tip for consumers:
avoid these scammers like the plague

Products used:
dates, chicory

Service
Value
Shipping
Returns
Quality
Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

We apologize for any misunderstanding. Thrive Market is a membership-based marketplace and the fee gets you access to our discounted prices, free gifts, and exclusive sales. While Autoship unlocks an extra 5-10% in savings and is activated with your first order, it's not required for members and can be turned off anytime. We're sorry to hear the membership didn't work for you but we appreciate you giving Thrive Market a try.

Thumbnail of user emilyh354
1 review
0 helpful votes
February 9th, 2020

I have been happy with every product but the shipping is quite lacking. I don't know if this is a Thrive issue or a Fedex issue, but shipping takes so long and then I've had it delayed multiple times. I know I should just order sooner, but I'm always surprised at how long it takes. I was expecting a delivery today (order placed over a week ago), and checked online to find that it won't be here until Monday :(

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you for your review and feedback! We strive to provide the best experience possible and it sounds like there may be an issue with the courier during delivery. If you haven't already please email us at help@thrivemarket. Com and we'll be happy to take a look!

Thumbnail of user kareng863
1 review
0 helpful votes
June 30th, 2020

I am pleased with the selection and variety of products offered. Delivery is prompt. I would prefer the products to all be on one page instead of 5-8 different ones. That makes it more difficult to find what you're looking for in your favorites.

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thanks for your feedback, Karen!

Thumbnail of user christin9
1 review
0 helpful votes
February 17th, 2020

I placed two orders (one was food and one was for wine- I did them separately so the food could be delivered when I wasn't home) WITHIN the same 24 hours I went online to check if the orders had been processed and I got a notification that something I had previously purchased was on sale. My order contained 8 different Kettle & Fire bone broths and they were all now each $2 off- that's nearly $15 in savings! So I contacted their "customer service" and they responded with a SMILEY FACE and that "they couldn't do anything"... I couldn't return the order because it had been shipped when they finally got back to me (over 24 hours later), they wouldn't credit my account, and they wouldn't give a partial refund. I am flawed at their response and their "policies".

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

Thank you for your feedback! We're sorry that you've had this experience. While sales and promotions do come and go we want to make sure that our members are being taken care of! If you haven't already please reach out to us again at help@thrivemarket.com so we can see what we can do.

Thumbnail of user susanm2846
4 reviews
3 helpful votes
December 17th, 2023

The food tastes like mush. I canceled which was impossible and they still billed me for an auto ship I never signed up for. No products just billed my credit card. No money back.

Tip for consumers:
It is impossible to cancel. They will still bill you

Products used:
The products were mush I threw them away

Service
Value
Shipping
Returns
Quality
Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

We appreciate your feedback. We're sorry to hear about your experience, Susan. This feedback allows us to further improve the overall member experience and we would love the opportunity to investigate this further and make this right! Please don't hesitate to contact our member services team through our 24/7 online chat. We appreciate you giving us a try!

Thumbnail of user williamv259
1 review
0 helpful votes
May 15th, 2020

Like OMG talking to my sister about a previous gift I sent her, here on this site I ordered personal things. I subscribed n it open doors n there i found the perfect gift to complete the previous gift I sented her. A STARTER WINE BUNDLE!
#urockthrivemarket
#thepriceisperfect

Thumbnail of user thrivem1
Thrive M. – Thrive Market Rep

THANKS WILL! We love your optimism! Our clean wine selection is A1 thanks to our Master Sommelier, Josh Nadel!

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From the business

Thrive Market is an online retailer offering thousands of the best-selling healthy, natural products from your favorite brands at wholesale prices. For every paying member, a membership is given to a low-income American family.

Company Representative

Thumbnail of user thrivem1
Thrive M.
Typically responds within 7 days

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