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Real estate investing can mean serious profits or substantial losses. While bubbles do form and crash, it is also true that land is the one commodity not being made anymore. So, the values tend to rise. Still, you need to more than just the old adage about "location, location, location." This article is here to help. Reputation is important when you are stepping into this arena. You should keep your word and not lie. This can build up your credibility in town by building a base of loyal clients. Think long-term when investing in real estate. While some investors seek to make quick turnovers by buying cheap and flipping within weeks or months, your better bet is a longer view. Look for safe properties where you can park a big sum of money and get investment return via monthly income like rent. Spend more of your negotiating time listening than talking. You'll be amazed at how often people negotiate against themselves simply by letting them do all the talking. By listening, you are more likely to get a better deal. When you want to invest in a property, ensure that the rental income will take care of any mortgage. When you do this, you start with the right foot. Few things are worse than needing to pay your own money to cover the mortgage, because the payment you receive from your renters isn't enough. When investing in residential real estate, make sure you know the neighborhood you are buying in. Some neighborhoods offer better resale potential, while others are better for long or short term rentals. By knowing your neighborhood, you can create a smart business plan that nets you the highest potential for future profits. As mentioned earlier, real estate investment can be risky, given that bubbles can form and pop. It can also be more complicated than just the location of a piece of real estate. Hopefully, the tips and tricks within this article have given you a few good ideas you can use to make money in real estate investment.