As a senior marketing professional, presently working with a bank, it is my responsibility to engage customers' interest and making them believe in our services. Few months back, I was discussing a plan with my marketing team to put more personalized effect in our messages while communicating with our customers. Then while googling, I found moLotus. It is an amazing mobile video messaging platform that came out to be the biggest game changer for our bank. Using moLotus, we started sending personalized and customized mobile video messages to our customers, according to their name, age, and gender etc. And as a result, my bank acquired more customers and saved unnecessary printing & mailing cost. I would highly recommend it to all the banks to add it into their marketing plan and establish a better customer-relationship in a cost-effective way.