I often receive gift cards and they take so much time to activate or to use. Recently, I received something from Giftrocket and was pleasantly surprised at both the various options avaialble for using the gift and how easy it was to execute. In less than two minutes I had reviewed the various options, selected and activated it. I rarely write a review but took a few more seconds to do so. I have told folks that they should use this site instead of gift cards.