If you want a soft pillow, DON'T buy this pillow, it's very hard.
I have a TEMPUR-Adapt® Cloud + Cooling pillow I got when I bought the TEMPUR-ProAdapt ® mattress last year. The TEMPUR-Adapt® Cloud + Cooling pillow is medium, too hard so I don't use it. When compared to this pillow, TEMPUR-Cloud® Pro Pillow Lo Queen, they feel the same hardness.
I usually sleep on a thinner fiberfill pillow, but the scrunchy noise it makes bothers my ears. I bought the Pro Lo pillows (BOGO) thinking it would be thin enough and extra soft like advertised. What I have now are two very very hard pillows. They are NOT extra soft at all like the website says. Customer support to verify the correct pillows were sent was completely useless.
I would never recommend these pillows, a waste of $170 especially since you can't return them (but had I bought them on Amazon, I could have).