Unfortunately I seem to have been bitten by the Qype sharp practice and breaking of Misrepresentation Act 1967!
I too was contacted by a Qype salesman who persuaded me to purchase the Premium Listing on the understanding that I could cancel after six months and that I would receive five hundred hits to my listing. The misrepresentation is that to receive such a gurantee you have to be in the contract for twelve months! Along with this payment was taken from my credit card before I was provided with the terms and conditions to read. On reading the terms and conditions and realising that the information provided was not correct, totally misrepresented and I had been lied to I immediately contacted Qype. Qype will not reply to emails, letter and even a recorded delivery letter stating that i will be taking out Small Claims court proceedings against them. (Currently being persued!) One other subscriber has summed this con operation correctly - they take the money and then run for cover! Avoid this company like the plague!