Olu A.

The foundation of any business transaction, online or in person, is trust. This review captures how Jumia lost its trust in our eyes.
My father, who is an avid coffee drinker, recently purchased a brand new coffee maker (RUSSELL HOBBS BUCKINGHAM 1.25 L FILTER COFFEE MACHINE) to replace his old one on Jumia's online platform.
His order arrived but to his utter disappointment, the delivered contraption was a mere shadow of what was advertised on the Jumia website. Several external segments of the coffee machine had glaring rust damage (see pictures attached).
The root cause for the rust is non of my business. What's clear however is that no customer should be culpable for a company like Jumia's negligence. This fact is apparently not clear to Jumia's customer service. The few interactions my father has had with them always ended with the fact that this product is now outside Jumia's return window therefore, absolving themselves of all responsibility or wrongdoing. Jumia, riddle me this: Is it your policy to ship defective products to your customers? Is it also your policy run false marketing campaigns on your e-commerce platform? The listing for this coffee machine certainly didn't display pictures of this rusted piece of crap you shipped to my dad.
I have personally never patronized Jumia's services. Based on this experience so far, that day will never come.
In conclusion, Jumia first caught my eye when it was being touted as the Amazon of Africa. Clearly, Jumia is a far cry from this lofty ideal. If your customers cannot trust you, how do you expect potential investors to rely on your ability to deliver value? It's no surprise your stock (JMIA) has performed poorly in the last 1 year.
In summary, Jumia cannot be trusted and do not deserve your business.