In SF, Apple is the ONLY brand and OS that's acceptable. People will gladly fork over $2,400 for a lame Macbook Pro with the useless Touchbar - for doing nothing other than email, reading their Huffpost/Medium, or streaming TED lectures on YouTube. Cash-strapped students will pay a premium for Apple, too. I don't think I've ever seen a non-Mac laptop at the local med school library.
Apple used to strut their "creative" BS - but for a long time now, very few people actually use it for their supposed "creative" prowess - they just think they're creative for using whatever apps/sites are currently popular in SF. Does ANYONE actually use the dumb apps like GarageBand, iMovie, or whatever's in there these days? You can find free apps online that do a way better job, and are more user-friendly, than the dumb "creative" apps in Macbooks.
Apple enjoys being "visionary" in the stupidest ways - they were "early adopters" in getting rid of the CD/DVD drive, and in doing away with necessary ports. I guess they wanted to sell their overpriced add-on devices - they're always in it for the money. Apple is very oriented toward the bottom line - it's a company with the worst values, design, employees, and management.
Macbooks have been the worst computers for me - constant weird problems that cannot be fixed, no matter how much I Google and try to troubleshoot. Their customer service over the phone is horrendous - even compared to tech support in general, which is bad already. Apple seems to employ very nasty, stuck-up, low-paid tech support employees over the phone. I know Apple products and tech more than they do.
Macs have always been touted as user-friendly - but I've always found them to be the most counter-intuitive, most awkward, most UN-USER-FRIENDLY computers ever. Windows, and especially Chromebooks, are a million times more user-friendly - and they don't boast about it, either. There are so many weird things about Macs - just navigating around, finding files or apps, and having to quit apps by clicking on the top left corner. My Macbooks can never read any external devices, I'm unable to transfer pics from my phone, no matter how much I try to troubleshoot - and I have millions of other weird and unsolvable problems. Poor connectivity, stuff always malfunctioning - even general internet surfing is buggy on my Macbooks.
Apple stores very much reflect the snootiness and nastiness of Apple products and Apple support over the phone. As usual, employees rush to greet white/pretty customers and will ignore uglier/older/Asian customers like they're subhuman. I browsed a fancy flagship Apple store for at least 30 minutes, obviously looking like I'm interested in buying - and I was COMPLETELY IGNORED the whole time. I was flipping open laptop covers, typing, using the apps, checking out the Apple watches - and employees of various ethnicities just stood there, oblivious to me, or simply choosing not to interact with me. A few times, employees were RIGHT NEXT TO ME, while I was trying out various laptops - and they completely ignored me, while gladly helping other customers on their own.
When I went up the fancy staircase to the upper level, a young white woman went up at the same time as I did - and the employee ONLY TALKED TO HER, in the sweetest and most courteous tone ever.
My invisibility at the Apple store was shocking. I've been a loyal user of Macbooks, iPads, and iPods for years - despite all their drawbacks, poor value, and poor functionality.
They had a bad marketing blitz years ago with their Justin Long - uuggh. His smugness and annoying geek chic vibe reflects the awful Apple brand, stores, and tech support employees.
In SF, there isn't an awareness of products beyond Apple. Years ago, Apple has ironically taken over the city - both Apple and SF are hypocritical, counter-intuitive, smug, exclusionary, poorly functioning, and ridiculously overpriced.
Does anyone in SF know that there are brands of smartwatches OTHER THAN APPLE? No. The Samsung watch, like so many other products, is way better than Apple's and is less expensive. When the world was going iPod-crazy years ago, I was stunned to see that Samsung had a much more beautiful, high-quality MP3 player for less than half the price. I've been an Android user forever, and I know Samsung's flagship phones are way superior to iPhones in every way.
Just say no to Apple!