• Blue Apron

Blue Apron

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Overview

Blue Apron has a rating of 2.6 stars from 243 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Blue Apron most frequently mention customer service, credit card, and next delivery problems. Blue Apron ranks 16th among Food Delivery sites.

  • Service
    29
  • Value
    28
  • Shipping
    27
  • Returns
    19
  • Quality
    28
Positive reviews (last 12 months): 33.3%
Positive
1
Neutral
1
Negative
1
16
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What reviewers want you to know

Positive highlights

No positive highlights yet

Critical highlights

  • Obviously unhappy with the solution I called customer services to ask for a refund to my card.
How would you rate Blue Apron?
Top Positive Review

“A great food delivery service”

Ryker R.
6/8/22

A great food delivery service. They always fulfill all orders quickly and with high quality. They also have very responsive employees.

Top Critical Review

“Not impressed”

James E.
3/4/24

Wanted to check them out, and see what they had to offer. They took me straight to billing before I could see their menu. Not impressed! I'll stick with their competitor.

Reviews (243)

Rating

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Other

Reviews that mention popular keywords

customer service (33)
Thumbnail of user jamese1315
4 reviews
4 helpful votes
March 4th, 2024

Wanted to check them out, and see what they had to offer. They took me straight to billing before I could see their menu. Not impressed! I'll stick with their competitor.

Thumbnail of user nancyw1991
1 review
1 helpful vote
September 30th, 2022
Verified purchase

They don't explain how their credits work, they don't give you the correct amount and their customer service is horrible. Was supposed to be given $230 in credits to be used over 6 weeks. Had to call customer service 3 times in 30 days about my credits but was never told they expire after 30 days so lost $55 in credits. Also there was a problem with all 4 boxes we got. Either the fresh produce was damaged or going bad or the sauce packets leaked all over everything. I like the meal plan concept so will look for a better one.

Products used:
Meal plan

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Thumbnail of user richardl2315
1 review
1 helpful vote
June 28th, 2022
Verified purchase

Super excited to try my blue apron coupon. It was, however, a huge disappointment. The meals are over rated, boxed, over salted garbage. They deliver on time but you have to sift through all the ingredients in the box before even starting to prepare. And when I say prepare, I mean PREPARE. You have to do everything!
The food is not worth the high ticket price. When they say 'free meals' they are lying

Thumbnail of user rykerr4
2 reviews
0 helpful votes
June 8th, 2022

A great food delivery service. They always fulfill all orders quickly and with high quality. They also have very responsive employees.

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Thumbnail of user laurav460
1 review
1 helpful vote
February 1st, 2021

I had some meals that sounded different but turned out great. Their choices range from meat and potatoes to Chinese steamed buns. Customer service is good and they have an active Facebook group. I learned some new cooking ideas and have remade several of their recipes that's how good they are.

Tip for consumers:
Go to their Facebook for recipe tips and reviews

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Thumbnail of user jeffreyl992
1 review
0 helpful votes
January 7th, 2022

My wife and I decided to subscribe to Blue Apron. Tonight we got our first order ever from them. Astonishingly, two of our three meals came with NO protein (shrimp in one case, chicken in the other).

Customer Service admitted they get their orders wrong 10% of the time!

We made the Cajun Shrimp & Zucchini Bake substituting chicken from our freezer for the shrimp they didn't send. It did taste very good.

There are lots of alternatives to Blue Apron.
We'll have to see if they can quickly address their order accuracy problems. Being able to count on them delivering the order is essential.

Tip for consumers:
I can’t recommend Blue Apron at this point.

Products used:
We made a meal from the ingredients Blue Apron shipped and used our own chicken.

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Thumbnail of user danac568
6 reviews
9 helpful votes
April 11th, 2023

Recently joined Blue Apron, first parcel arrived barely on ice (with chicken no less) and the second parcel was a no show. I called Blue Apron and stated I have a RING Camera system and I am here all day, every day, the package is sitting in front of someone's door, but it's not mine. The CSR, "Oh I can't give you a refund until FedEx has a chance to correct the issue and that's not until 9pm. Ummmm, I live in SUNNY FLORIDA and today it's in the upper 80's. So I "AGAIN" state that FedEx attached a photo of my package sitting in the Florida SUN and in front of someone else's door. Folks, there's no fixing this and now I ponder whether or not that's what happened with the first box that was barely on ice? I ask for a supervisor and I get Mr. Personality, Lord hold my tongue. Just cancel my membership and issue a credit for today's delivery, because if FedEx attempts to fix this issue by bringing the box here, after it sat in the sun all day, I will promptly drop the box off at a FedEx facility. Imagine your box sitting outside in the 80+ degree temperatures with chicken inside it, whereas even the wild life would walk (NO RUN) past the box, because the STINK would be so foul. UGH, if you're going to partner with a company that simply hires people that have a valid drivers license (and that's not saying much these days, because they give them out like candy anymore), then both of you deserve to lose customers. So glad I'm closer to the exit rather than the entry, Lord have mercy on these poor souls. UGH! Go to the grocery store and NEVER chance where your box may or may not have ended up before it came to YOU!

Tip for consumers:
Be careful out there, if your Blue Apron shows up with very little ice left and it's set-up for at least 2-3 days of ice packaging, then you might have had it sitting outside someplace or just sitting in the hot delivery truck before coming to you. It's not worth the risk of salmonella poisoning.

Products used:
NONE because I never received the package.

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Thumbnail of user affonsod
3 reviews
1 helpful vote
June 9th, 2022

Ordering through Blue Apron is such a treat. Why use ubereats when you can order amazing food from amazing places and also get it delivered to your doorstep? Worth every penny and now I get to eat my way through the best in the country without having to leave my house.

Thumbnail of user jims1786
1 review
0 helpful votes
March 1st, 2022

We were given Blue Apron meals for Christmas. The first order was wrong and the second showed up 3 days late and was spoiled. The next two were on time but mediocre. The next one was 3 days late and spoiled. The company gives you a credit but is not reliable in getting you deliveries. We closed our account and left the balance to them. Hope to never hear from them again. Hello Fresh seems to be much better and reliable.

Tip for consumers:
don't use, not reliable

Products used:
food

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Thumbnail of user jefft604
1 review
2 helpful votes
May 21st, 2021

This is one of the greatest concepts I've ever experienced. It's everything you need and nothing you don't and the perfect portions. My wife is an incredible cook and we can't go to restaurants because she doesn't like anything. She has loved every single recipe and thinks I'm a classically trained chef. Whether your an experienced cook or you can barely boil water, this concept works for everyone. If you can read, you can cook. And a lot of the recipes or some thing I never would've thought of fixing for myself. I cannot say enough about blue apron and the delicious meals. And the price is right as well. Dinner at a nasty Fast food place for two is almost the same price.

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Thumbnail of user shelbyb189
1 review
0 helpful votes
December 4th, 2021
Verified purchase

We moved cities and did not need blue apron anymore, so in about May-July of 2021 I emailed customer support to cancel my subscription (because this is the only way to cancel other than sitting on the phone line for hours) and never heard back. Of course, I eventually forgot to skip a few meals because months had gone by and my card was charged and the package sent to my previous address, which again I don't live at anymore. I emailed customer service TWO MORE TIMES and yet to this day, December 4th, 2021, I have not heard back or gotten my account cancelled. Really a bad business model, and I would highly discourage anyone looking to start a subscription with BlueApron, as these guys are just shady.

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Thumbnail of user dustinp101
1 review
0 helpful votes
February 20th, 2021

We've been with blue apron for four years. Things have mostly been alright until the last month when literally every single week there has been an issue. The boxes have been late, missing packages, wrong recipes. We've emailed them and they aren't helpful. They only give you credits and not your money back.

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Thumbnail of user mariap2099
19 reviews
1 helpful vote
May 27th, 2022

I really enjoy Blue Apron. There are so many meal delivery services nowadays, I like how easy it is to order, how easy it is to skip a week, How easy is to follow the recipe card. Meals always arrive on time and price per box/week is comparable to others in the market. Blue Apron is my top meal delivery service.

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Thumbnail of user alexl529
3 reviews
0 helpful votes
July 17th, 2020

Placed an order 6 WEEKS in advance and 5 DAYS prior, they canceled due to unforeseen reasons. UNACCEPTABLE.

I called their customer service and they knew nothing.

Thumbnail of user alicez42
3 reviews
0 helpful votes
November 30th, 2021

Food in Blue Apron is the most delicious! Already 6 months only your client. Well done, continue the same, success!

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Thumbnail of user shaling
1 review
0 helpful votes
March 21st, 2023

I selected the 4 meals for 2 people to be delivered on Monday. The first box, which was just last week, never delivered. FedEx uploaded a picture of the delivery without any landmarks--I live in an apartment, so the most I could see was that it was in one of the multiple buildings. It was not in my building or the next. Blue Apron was kind enough to give me a credit on my account. Now today (21st), Tuesday, I still haven't received my Monday box. It was delayed in transit, which means the food is one day older... I am moving on from Blue Apron and going back to HelloFresh (have never had delivery issues with them).

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Thumbnail of user spencera78
1 review
0 helpful votes
January 27th, 2022

We gave Blue Apron a try two times about a year apart. If we actually received the delivery the food, it was good and fresh and easy to prepare.

Unfortunately, the 9 out of 10 deliveries were cancelled by Blue Apron... claiming carrier issues. The biggest problem was that we had shopped and planned our menus around the service. They left us in a lurch so many times that we had to give up using them:(

About a year later, we thought we would try again and hoped they had solved their delivery problems. They didn't. We got our first order just fine and on time. The second one said it was on time for delivery, but the day of scheduled delivery said it was delayed. Two days later they cancelled our order. So zero meals for the week :( Back to the grocery:(

Tried to call them and find out what was really going on and maybe get them to fix the delivery problems. The rep was less than useless.

Finally cancelled and going back to Hello Fresh, at least They can get the food delivered!

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Thumbnail of user allyiahg
1 review
0 helpful votes
September 12th, 2022

I canceled my subscription but was still charged for a extra week. We received a box with busted open mayonnaise spilled all over the other ingredients, reaching out to support I received a $0.90 credit, what a slap in the face! The recipes are amazing, that's why I gave them 2 stars, but the customer service is horrible and they are very clearly money hungry.

Thumbnail of user elizabetha981
3 reviews
1 helpful vote
July 2nd, 2021

I was excited to try Blue Apron until I got my first 2 boxes. The food I got was not the freshest and while there were ice packs in the bottom of the box, it wasn't all that cold, everything had completely defrosted, and I took the boxes from the delivery guy's hands. The chicken that was by the ice packs was defrosted to the point that the juices that are natural with chicken after it thaws, leaked everywhere in the box. The grape tomatoes were soft rather than firm and the peppers were wrinkled and not at all fresh. The tilapia I got was farm-raised rather than wild which I don't care for. The portions are also very small, not that small portions are a bad thing, especially if you're trying to lose weight, but it's something to be aware of. On the website, it shows plates being very full, but the only way the plates could be that full is if they were sandwich (small) rather than dinner plates; that's how small the portions are. When you look at the small portions and then look at the calories for those small portions, which are overwhelmingly high, then there is nothing on Blue Apron that is suitable for those trying to be healthy and lose weight. You pay a premium price, even with coupons, for very small portions and food that's far from premium. I had to supplement my meals with additional vegetables to make the meals more healthy and filling.

As far as taste, it was okay but not great and absolutely not worth the cost or effort since I still had to cook the meal.

Tip for consumers:
Don't subscribe to Blue Apron

Products used:
It's a food delivery service

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Thumbnail of user reesew45
7 reviews
2 helpful votes
August 29th, 2022

We knew we were in for a bad time when we first opened the box and all of the ingredients are randomly tossed together with a few smaller ingredients in unmarked bags that you have to rummage through. A lot of the directions are off on certain cook times and such that you really have to be aware of to avoid ruining the food. Worst of all is we paid extra for a specific meal and they left out over half of the ingredients! If you have a case that requires the location of a person who is making it very difficult to find them, or just want to be reunited with a long lost relative, skip trace can help and McRae Investigations Agency is happy to discuss your specific needs anytime. Drop in at mcraespy at outlook. Com today for all your investigate needs including assets discovery and recovery, infidelity investigations, child custody.

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Thumbnail of user pearlh94
3 reviews
0 helpful votes
August 15th, 2023

Blue Apron has changed our dinner game! Fresh ingredients, easy recipes, and diverse menu options. Everything is portioned correctly, cutting down on waste. A culinary win!

Products used:
Blue Apron Meal Kits

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Thumbnail of user carolyns934
1 review
0 helpful votes
November 2nd, 2021

I am unsure how this company stays in business. My first order of three meals arrived on time. They package several smaller items inside a sealed plastic bag. The smaller package of roasted (with liquid) was open and had spilled everywhere. Upon inspection, I also noticed the dried pepper package was open. Both packages did not come open during the delivery process. They were put inside already open, one cut by scissors and one peeled back. Blue Apron gave me a $10 credit but were indifferent to the real issue. The choice of meals each weeks is weak with two of the thirteen choices costing upwards of $20 more if you decide to go that route. Yesterday I get a notice my delivery was not going to be on time but one day late. I called Blue Apron who told me the carrier did not put it on the truck. I just called OnTrac, the delivery company where the package was to be recieved. They informed me the package never left Blue Apron! On Trac closed their case because they don't have a package from Blue Apron to be delivered. I am on hold now waited to speak to Blue Apron again to see what BS they are going to throw my way this time. What a shady company.

Products used:
food delivery

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Thumbnail of user joseg1130
2 reviews
0 helpful votes
June 14th, 2022

Great customer service. The food is delicious and the price is pleasant. Definitely worthy of a recommendation.

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Thumbnail of user abdulmalika4
4 reviews
3 helpful votes
September 7th, 2020

My experience using Blue Apron
Overall, using Blue Apron wasn't the best experience, but I think that has more to do with the fact that I enjoy cooking and Blue Apron's fast and easy to cook meals were a little too simple.

Food quality
The food was always fresh when it arrived and could last a few days in the fridge, or, if you need to wait longer to make certain meals, the food was fine being frozen.

Taste
Blue Apron's food never tasted bad, but it didn't taste high quality either. That's likely due to the fact that most of their food simply didn't call for enough spice. Once I added more salt or pepper or chili flake (you get the point), the food was a little better, but still fairly bland.

For the cost of Blue Apron, I don't feel that the food quality is necessarily worth it. You pay upwards of $50 for two meals a week (and that's just dinner), so you'll need to go grocery shopping anyway, and by the time you've bought everything you need, Blue Apron's price doesn't seem very budget friendly.

Recipe cards
For the most part, the recipes led you in the right direction. But, as I said above, for those who have never, or rarely made full meals, the recipe cards can be hard to follow. You're told to do multiple tasks at once—which is hard even for more experienced home cooks, and there's a lot of assumption that you know how to chop vegetables properly, know how to add the right spices, and multi-task.

In my experience with other meal delivery services (Plated, for example), the recipe cards have helpful tips that instruct you how to do every single step, no matter how small.

Thumbnail of user victoriac1244
1 review
0 helpful votes
December 19th, 2023

I have been a customer for almost 2 years. At first, things were good. In the last 3 months, the quality of both their ingredients and service have slipped quite a bit. Each week, there is a quality issue with ingredients or an ingredient is missing. Then 2 weeks ago, the entire shipment went missing. And most recently, yesterday I received 3 out of 4 orders for the week. An entire order was missing except the recipe for it. The frequency at which these things are happening is crazy. I would say that it is no longer worth the money they charge which is a premium and that is because the size of the portions are getting smaller.

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About the business

Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions.

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