After purchasing glasses (with and without insurance assistance) for over 35 years, I was not ever satisfied with the limited choices and sometime lack of quality of the final product. Since I've picked up my two pairs of glasses less than 24 hours ago, I can only tell you what I experienced up 'til now. The website is very user-friendly, the sales/promotions are better than any other offers by competing outlets, and there were several outlets nearby. For the first time in 35 years I was not forced to visit the only outlet in my vicinity. There, as stated before, were several nearby. All in all - the available promotion(s), user-friendly website (making a list of initial choices to the store), location, ease of making an appointment for an eye exam (included in certain promotions, and Saturday appointments always available) - made this outlet the only option for me.