Price and price alone. You pay for what you get. No service, no resolve, no customer care, and no truth to their word.

Purely price. Price was the only reason for my initial visit.

They have stores in multiple cities and can get you in and get you taken care of. Works for me if something happens out of town.

Walmart took to long, to many customers and a long waite. Now I realized why, discount tires are liar's, they're tires wear out before the warranty milage. They will charge you $30.00 per tire more than they're wearhouse, in my case. Then after providing evidence, they paid me back the over charge. Etc.