SkinStore.com operates on a collective web platform called The Hut Group ("The Hut Group is a British e-commerce company with headquarters in Northwich, Cheshire. It operates over 100 international websites selling Fast-moving consumer goods direct to consumer through its proprietary e-commerce platform. As of 2015."). SkinStore is possibly the most dishonest, cynical and devious business I have ever dealt with.

I believe hut owns skinstyle. Maybe they didn't think it was necessary or cost-effective to change the name on their shipping labels.