Innisfree calls itself Korea's first natural cosmetics brand because a lot of its ingredients are inspired by the natural beauty and resources of Jeju Island like volcanic clay or green tea. A lot of their ingredients are grown on the organic farms of Jeju island but not all of them are vegan so you should check each product's ingredients if that's something you're very concerned with.

As part of Innisfree's green promise, they state on their website that their skin care products are formulated with an average of 80% naturally-derived ingredients and are safe from harmful chemicals and preservatives.