• American Girl

American Girl

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Overview

American Girl has a rating of 1.69 stars from 49 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about American Girl most frequently mention customer service problems. American Girl ranks 529th among Games sites.

  • Service
    20
  • Value
    20
  • Shipping
    5
  • Returns
    13
  • Quality
    18
Positive reviews (last 12 months): 0%
Positive
0
Neutral
1
Negative
4
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What reviewers want you to know

Positive highlights

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Critical highlights

  • For 5 years I have been an slave to the horrible customer service from American Girl Doll.
How would you rate American Girl?
Top Positive Review

“Brava for supporting ALL AMERICAN GIRLS AND THEIR IDENTITIES”

Ann M.
12/10/22

I am proud of this company for showing support for all girls in this country and not just the self righteous families who want to spread hate and lies. It is a shame that so called Christians show very much the opposite of what their teachings say. I for one am proud of this company for showing love and acceptance of ALL GIRLS. Thank you for including a mention of gender identity in your new book.

Top Critical Review

“Worst Company I have ever dealt with”

Jerry L.
9/22/22

They make promises to get you to buy the dolls, but can't and will not deliver on them. Order my daughter a doll for her birthday and customer service told me to order it 3 weeks in advance which I did. 3 weeks later, and hey can't even tell me when they are going to ship the doll and states it will be around 10 days after it ships, before I receive it. Doll will not be here in time for daughter's birthday, and I will never do business with this company again, even though I have 2 younger daughters.

Reviews (49)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (15)
Thumbnail of user jerryl664
1 review
1 helpful vote
September 22nd, 2022

They make promises to get you to buy the dolls, but can't and will not deliver on them. Order my daughter a doll for her birthday and customer service told me to order it 3 weeks in advance which I did. 3 weeks later, and hey can't even tell me when they are going to ship the doll and states it will be around 10 days after it ships, before I receive it. Doll will not be here in time for daughter's birthday, and I will never do business with this company again, even though I have 2 younger daughters.

Tip for consumers:
If you can't get it in a store right then, don't order it because you never know when you will truly receive it.

Products used:
american gilr dolls

Service
Value
Returns
Quality
Thumbnail of user leeanneg12
1 review
6 helpful votes
December 8th, 2020

The freckles are hideous and clearly not applied properly, nor as pictured. It looks like someone drew freckles with a gold, permanent marker. I didn't appreciate waiting over an hour just to find out more disappointing news - like replacement with a cheaper doll! I customized it for a reason! I am incredibly disappointed in everything from AG - ordering was a challenge (had to repeat several times), the quality of the doll is NOT worth $200 and customer service was just as awful!

Service
Value
Returns
Quality
Thumbnail of user susanl1705
3 reviews
2 helpful votes
December 12th, 2022

This book, directed at young children, is shameful. Do not let your child go to a toy company for Body Image advice.

Thumbnail of user debp213
1 review
11 helpful votes
December 7th, 2022

Bizarre that a doll company's staff'd try to impact innocent children with their own private sexual ideas or agenda- in kids' books. They're losing us all as customers, my associates and I. Children are just kids-should not subjected to personal bedroom campaigns. Guess if people want to run their own biz into the ground, sobeit. There are good companies out there to turn to.

Thumbnail of user kimberlyb1612
1 review
3 helpful votes
October 14th, 2021

I ordered an American Girl doll for my granddaughter for her birthday on the 16th it was ordered on the 9th and it hasn't even shipped out yet this is my first and probably last purchase because customer service can't even answer me so I went to the CEO and sent her an email and she didn't answer me either so I don't know if my granddaughter in California will get her birthday gift or not but this is no way to do business for your overpriced dolls

Tip for consumers:
Don't wait to order, takes forever

Products used:
I bought an American Girl doll and her ears pierced and a soccer playset

Service
Value
Quality
Thumbnail of user ritag378
1 review
0 helpful votes
December 6th, 2023

First timer. I ordered 2 items $80 with expedited shipping for $30! One was received correctly. The other was not correct. Email does not work in their system. Every reply is undeliverable. Called customer service. The item I wanted was no longer available, but no one reached out via email or phone to allow me to select a suitable replacement. (Ballet costume is not similar to a Harry Potter hat). I have been on the phone for 20 minutes now with customer service to receive an acceptable replacement and return of the unwanted item. Terrible.
They want proof of purchase in order to publish this review. Purchase number AGP******* should suffice.

Products used:
Nothing yet, haven't received the correct items.

Service
Value
Shipping
Returns
Quality
Thumbnail of user svetlanac13
1 review
5 helpful votes
October 18th, 2020

My daughter got this doll for her birthday after wanting it for a long time. She played it it twice when right leg broke off. While trying to fix it to keep it in the sitting position for decoration the other leg broke off as well. It was horrifying for my daughter to watch the doll she wanted for so long without two of its limbs. Extremely disappointing for the Price it costs. The final blow was finding out that there is a clinic that can fix a doll's limbs for a steep price. It's the most ridiculous toy for the price.

Thumbnail of user kevinf1656
1 review
0 helpful votes
January 10th, 2023

We ordered a doll for my grand daughter In Dec well before Christmas it is now January 10th still no doll. Customer service is terrible. Spoke with supervisor and all I received was excuses! This is ridiculous when you pay the high price and no gift. We have ordered several dolls in the past, this will be the last time.Poor customer service!

Tip for consumers:
N/A

Products used:
N/A

Service
Value
Thumbnail of user suzannep367
1 review
10 helpful votes
April 25th, 2022

I bought my granddaughter, who is 9, the American Girl "Kira" Down Under book written by Erin Teagan. Trusting that American Girl is innocent & helps keep our children's innocence & walking a clean path as they are young & growing in this constantly changing world! This story intentionally has information (but NOT any vulger details) about 2 aunties who are gay and has gotten married. It mentions they finally got married since the law changed. AND a visual wedding picture to boot! Not quite sure what their agenda is here but I really don't appreciate this author & AG company planting those types of seeds in children's minds... as well as my little granddaughter. Fine, if it's a true story, but this is not necessary to add that into children's books. Keep people private life out of it let our children have their innocence! I am not a hater. If people are gay let them live their life. I am so disappointed in American Girl for allowing this! I am done with this company I will never buy another thing! You've lost a great customer!

Thumbnail of user lizsullivan147
1 review
0 helpful votes
November 5th, 2023

I continue to be disappointed that AD continues to ignore the market of little Asian American girls. The one doll who perhaps looks biracial/part Asian is a smaller Wellie, Emerson. For 4 years I've been looking for a full sized AG doll who looks like my granddaughter. Yet the only diversity AG shows are African American and Arabian (Jasmine). American Girl Dolls, get with the program and use some diversity that resembles our American culture!

Thumbnail of user grovec1
5 reviews
1 helpful vote
April 7th, 2021

American girl is nice but the money to buy a doll is so much I do not like to buy a thing but I might buy some outfit but you have to have like 200$ just in your bank account I mean probably have that but do you want to spend 200$ on a doll and a book and some outfit

Thumbnail of user billb1976
1 review
7 helpful votes
December 8th, 2022

I have bought American Dolls for my daughter and three grand daughters in the past. But, because of the new book/pamphlet written by or for American Doll Co., in regards to children's gender and other issues not suitable for minors (in my opinion). I won't purchase any American Doll products in the future. Please stick to manufacturering dolls and not expressing your opinions on what parents should or shouldn't tell their children. I feel your company will be hit hard by this unwanted wokery that you've written.

Thumbnail of user beverlyk197
1 review
2 helpful votes
October 1st, 2021

I have called american girl 3 times and had to wait 45 to 50 minutes each time. I talked with two people and nothing resolved. My granddaughter didn't get her custom doll, nor did I get a refund. Tracked the package and said it couldn't be delivered, and then it updated and it was delivered to Larado, TX send back to the company. I will never order another doll from them.

Tip for consumers:
Don't order from the companyt

Products used:
No product. I would like the doll or a refund

Service
Value
Returns
Thumbnail of user sharonc182
1 review
1 helpful vote
February 12th, 2021
Verified purchase

I ordered an expensive accessory for my granddaughter 2 days ago. Said limited quantity but was not on back order. After 2 days still no information though said would receive next week when i ordered. So call them over 45 minute wait for call back. Then they tell me it is back ordered and won't be in stock till April 30th. Really over 2 months for an item for the doll of the year which we purchased for her birthday, Who does the stocking around there and why an over 2 month wait for an item? Made in China maybe. You would think they would have items available for a doll that just came out! Very poor service all the way around! If i hadn't contacted them don't know how long it would have taken to receive this information. Automated, really! Try hiring some real people to keep your business running! Expensive to buy from people who are cheap about running their company, no regard for the children!

Tip for consumers:
Call to order so you get your items as promised.

Products used:
Have not received. Back order

Service
Value
Thumbnail of user bretts437
1 review
2 helpful votes
October 22nd, 2021
Verified purchase

I ordered the Julie doll on 10/10/21 for a birthday on 10/21/21. The company immediately took my $ and I never received any more updates. I emailed customer service on 10/19/21 with no response, contacted customer service by phone on 10/20/21 and was told that the item was still in the warehouse. I explained that the gift was for a birthday on 10/21/21 and I wanted a refund since nothing had been done the whole time. The customer service agent then said American Girl has a policy that I needed to wait until l10/22/21 and if I hadn't received the doll by then I could call and have my order refunded to me. I then emailed customer
Service right sway and reiterated that the American Girl policy was garbage and a bad business practice. Customer
Service never responded to me but instead supposedly shipped the doll at 5:25pm of the birthday. Pure laziness and terrible business practices for a place that charges $153 for doll. Stay away from this place, other vendors put them to shame!

Products used:
I will fight this since they did nothing to ship until after I complained multiple times. I told them not to ship the doll if it hadn’t been sent overnight on the 20th and they did anyway out of pure spite.

Service
Value
Returns
Quality
Thumbnail of user annm605
3 reviews
11 helpful votes
December 10th, 2022

I am proud of this company for showing support for all girls in this country and not just the self righteous families who want to spread hate and lies. It is a shame that so called Christians show very much the opposite of what their teachings say. I for one am proud of this company for showing love and acceptance of ALL GIRLS. Thank you for including a mention of gender identity in your new book.

Service
Value
Returns
Quality
Thumbnail of user lisab4402
1 review
9 helpful votes
December 8th, 2022

Why would a doll manufacturer print a book for your daughter to read about changing their gender? Do they really think the majority of the population wants their daughter reading that garbage? I don't care how great the dolls are I will never buy another one!

Products used:
None

Thumbnail of user leec341
1 review
7 helpful votes
December 9th, 2020

For 5 years I have been an slave to the horrible customer service from American Girl Doll. Over 45 minutes on hold for customer service to resolve one issue only to be told I have to call back yet again for another backorder problem.
Can't wait for my daughter to become a few years older so I don't have to ever deal with their incompetence again.

Thumbnail of user christopherb1183
1 review
2 helpful votes
March 7th, 2021
Verified purchase

My daughter wanted to design her own doll for Christmas. When we got on the site to design it was told some things were on backorder and would delay delivery for several weeks. My daughter not wanting to wait purposely picked everything that was not label as being on backorder so it would arrive before Christmas. She comprised on a lot of the design choices. When I made the purchase I was then informed it would still be delayed because of backordering. So it started with the disappointment of her having to comprise on the design. Sucks but ok $#*! happens sometimes. Then the disappointment of finding out it would still be another 3 months till delivery and since they waited until after I made the purchase so she couldn't even go back to make it how she really wanted it. And when it did finally arrive yesterday it had a sticker they put on it saying merry Christmas and had her name printed on it. 2 1/2 months after Christmas. Just kinda brought all that disappointment all over again. Bad form

Thumbnail of user doxt
1 review
0 helpful votes
August 17th, 2023

Their would not be a book if you use information that is actually guided to young girls. As most of the information is gender neutral you are making the issue of difference between sex even worse. By making girls think that most of the stuff in the book only happens to them your making it look like things can't happen to men. This was written by a female.

Thumbnail of user barbaram1175
1 review
4 helpful votes
June 30th, 2020

I ordered birthday shirt with matching doll birthday shirt on the 6/7 its now 6/30, past my granddaughter birthday. They told me 7 business days

Thumbnail of user lynner212
1 review
3 helpful votes
November 17th, 2022

I just purchased the room for two trundle bed for my seven year old granddaughter. I thought the item was extremely over priced but that being said, having had a discount of 15 percent I decided against my better judgement to purchase it. I was charged 25 dollars for oversized package shipping. Upon receipt of the package, which by no means is what I would consider oversized, I was disappointed That it was packaged in a brown box with no American girl box inside,just the items. I put it together and am Very disappointed in the quality of the item. If I had known, it was so cheaply made, I would never have purchased it.

Tip for consumers:
Don’t buy it

Products used:
Doll bed

Value
Quality
Thumbnail of user matta334
1 review
6 helpful votes
October 16th, 2022

Thought I was getting an AMERICAN doll not a made in China doll very disappointed. Not sure why there so expensive when target and Walmart China made dolls are 5 times cheaper.

Tip for consumers:
Thought I was getting an AMERICAN doll not a made in China doll very disappointed. Not sure why there so expensive when target and Walmart China made dolls are 5 times cheaper.

Products used:
No

Service
Value
Returns
Quality
Thumbnail of user eddieb136
1 review
7 helpful votes
December 20th, 2020

I will never ever waste my time with this company. On the companies website it clearly stated if you get your order processed before 12/1/2020 that you would receive your order before Christmas. First it took forever just to complete the order due to the horrible website which is totally ridiculous, from what this company charges for the dolls they should be able to do much better than that. Once my create your own doll order was placed it clearly stated that none of my parts were on backorder so at this point I'm certain I'll get my order before Christmas. A week an a half goes by I'm not nervous but just curios as to when the order would ship so I contact customer service which again is a joke in itself, either hold for two hours or leave a message for a call in 220 mins. Anyway over the past two weeks I was insured by three count them three customer service agents that I would get my order by Christmas. You ask why I called and messaged on Facebook? I literally just had a bad feeling due to the lack of communication from the company. Now today 12/20 five days before Christmas I'm informed there is no way my little girl would be getting her doll before Christmas due to it being in a long shipping queue, the doll is built but we can't ship it. Basically we can't stand by our promise to get you the product before Christmas. They should have said we basically lied to get your money knowing we couldn't come through. There is no way I would have dropped 212.00 dollars on a gift for my kid if she couldn't open it on Christmas I would have came up with something else. Thanks American Girl you guys suck. I know I'm one person so my opinion isn't much in your bottom dollar but know I never and I mean never write reviews, but I could smear your name over the entire internet I would.

Thank you for absolutely nothing

Thumbnail of user annek7
5 reviews
8 helpful votes
August 14th, 2013

I had a delivery problem whenever I bought something from here. It usually arrives later then they state but still I think that’s fine as long as I get them cheaper and not damaged.

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Official site for American Girl dolls, clothes for dolls and girls, doll furniture, books, stores, gifts for girls, and online games for girls.

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