Ulta
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UltaReviews 535

2.5
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Ulta Reviews Summary

The overall reputation of the company reflects significant customer dissatisfaction, particularly regarding its online order fulfillment and customer service. Common complaints include delayed shipments, unresponsive support, and unresolved issues with missing or damaged products. Customers express frustration over the perceived incompetence of service representatives and a lack of accountability in addressing their concerns. However, some positive remarks highlight the company's diverse product selection and rewards program. Despite these strengths, the prevailing sentiment indicates a need for substantial improvements in customer service and operational efficiency to enhance customer loyalty and satisfaction.

This summary is generated by AI, based on text from customer reviews

service
120
value
104
shipping
97
returns
79
quality
91
California
10 reviews
4 helpful votes
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Terrible service
July 22, 2017

I went in to buy something, had it in my hand and the gal behind the counter said it wasn't enough for her to get involved in. I put the item down ($29) and walked out and never walked in again.

Date of experience: July 22, 2017
Maryland
3 reviews
1 helpful vote
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Ulta
July 23, 2017

They don't always have online what they have in-store and shipping usually takes longer than desired.

Date of experience: July 22, 2017
Missouri
3 reviews
16 helpful votes
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When items are on sale, it's usually a good deal. BOGOs and buy one get one half off is great. Especially if they are items I use frequently, or are expensive at the regular prices. It's a hit or a miss with packaging. Mostly not enough bubble wrap is wrapped around products in glass containers and makeup palettes. The only thing that saves serious breakage of stuff, is because my orders were put in little shipping boxes, so the items I ordered did not have much round to be bouncing around the sides of the boxes.

Date of experience: July 20, 2017
Alabama
1 review
0 helpful votes
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Races employ
July 20, 2017

I was in ULTA store in at Bridge Street Huntsville,. Alabama. Beauty Adviser's was a black Male he was helping two black ladies with their make-up so me and my Daughter(we are white) Waited patiently for 30 minutes. So when he finished up with the 2 black ladies. I ask him could he help Find the right shade of make-up for my daughter. He said Let me take this makeup to the service Desk. When he came back he had the 2 black ladies again helping them put on their make up. There stood me and my daughter waiting on him. We waited there for just a few minutes as his proceeds to roll his eyes up to me and my daughter. So after 5 mins I left the store. You need to make sure that your Employees are not races to the opposite race. I will never be back in a ULTA store ever again.

Date of experience: July 19, 2017
Texas
3 reviews
2 helpful votes
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Mostly good
July 20, 2017

I love Ulta don't get me wrong! But sometimes they forget to give me my samples in my packages :/ and to forget a ladies items she orders wether be free with purchase or not is a let down... other then that being a platinum member as myself I'm mostly satisfied with the company

Date of experience: July 19, 2017
Georgia
2 reviews
0 helpful votes
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Ulta is amazing
July 18, 2017

I feel like ulta is so much more convenient than sephora or other places like it. Ulta offers a range of products from perfume to skin and hair care to makeup. While sephora does this as well, Ulta offers drugstore and high end products while sephora is a much pricier store. Yeah sephora has a cheap sephora collection but ulta sells essence and nyx which sell most of their products under $10. Ulta has more sales and coupons than sephora provides and even has stores that offer hair dying and other treatments. Ulta workers dont follow you around and only come to you if needed which i quite like because at sephora the workers are always asking you questions and following you around. Ulta is an amazing place that beats all other beats all other beauty supply stores.

Date of experience: July 17, 2017
New York
4 reviews
22 helpful votes
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Great Selection.
July 16, 2017

Competitive prices. Nice, helpful staff.

I find their inventory to have more choices than other perfume stores and department stores.

Date of experience: July 15, 2017
Indiana
5 reviews
1 helpful vote
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Shopping at Ulta
July 15, 2017

Ulta is always a fantastic way to check out new products for your hair, nails, fragrance, and appliances for anything beauty related.

Date of experience: July 14, 2017
Louisiana
7 reviews
5 helpful votes
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Everything
July 15, 2017

My wife and I buy all our hair products from Ulta. Cheaper then the other stores and friendly helpful sales people. They carry all my Crew line. Love them.

Date of experience: July 14, 2017
Alabama
6 reviews
0 helpful votes
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Great selection
July 13, 2017

Great and varied selection of merchandise. Comparable prices. The employees are nice and helpful. I enjoy shopping here.

Date of experience: July 12, 2017
Oregon
13 reviews
37 helpful votes
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AWESOME!
July 13, 2017

They have great deals, sales and their customer service is very helpful if needed. I always look on the site to see new arrivals!

Date of experience: July 12, 2017
California
1 review
1 helpful vote
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Ulta.com has customer service tactics that companies usually start using right before they announce store closings and bankruptcies. Anytime a business keeps a customer's money without sending goods, there is a problem.

I ordered $100 worth of products recently. After about a week, I checked the status on my account and there was a message that said UPS had transferred the package to USPS. I decided to wait a little longer before calling.

I finally filed an inquiry about the order through the site and called their customer service number. The customer service rep told me that she knew where my products were and that she was having them returned to the warehouse.

I asked her why she didn't have the package sent to me since a) I ordered the products and b) I still wanted them. She told me there was nothing she could do and their policy states that it could take up to 30 days for me to receive a refund. I really wanted the products and would have reordered them right away if they had returned my money.

After waiting 2 more weeks (almost a month after I placed the order), I disputed the charge with my bank. On the same day the bank was issuing the refund, Ulta magically emailed me to inform me that they were processing my return (that I didn't request).

When I mentioned this to a couple of co-workers, one of them had a very similar experience recently. They kept her money for 6 1/2 weeks with no product and told her there was nothing they could do.

I buy everything except for fresh produce online and run an online store. I'm very familiar with shipping, returns, refunds, policies, etc. and keeping the customer's money until a dispute is filed with the bank is really sketchy. It also doesn't take 30 days to return somebody's money unless it's intentional.

It's best to avoid Ulta online and either buy in-store or order from Sephora.com instead. Sephora treats their customers much better and I highly doubt they would keep customer money for over a month without sending any goods.

Date of experience: July 11, 2017
Texas
5 reviews
5 helpful votes
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Great
July 11, 2017

Great shipping, great products and awsome hair stylist, I am very happy with the hair cut even though expensive.

Date of experience: July 10, 2017
Kansas
2 reviews
2 helpful votes
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Ulta online shopping is awesome. They will always have a multitude of deals to choose from on many many brands. It may be a free gift with purchase of 30$ on a certain brand or line, it may be bogo, buy 2 get one, ect. In addition they will hook you up with samples just for shopping with them. Online customer service is always responsive, super helpful and very personable. Unfortunately, every store I have visited across the country has an issue with undesireable service. It seems as if in management selection the focus is on the "business experience" end of the spectrum, which is important but there is always a lack of even basic knowledge on beauty products in general. There is a noticeable difference in a leader who has all the promotional points for the product memorized and a leader who has a genuine PASSION for beauty products. I once had a "prestige manager"(something like that) suggest for me to use together a foundation that was water based paired with a primer that was silicone based (the two will seperate not blend causing a cakey patchy mess) plus a concealer with a warm pink undertone + foundation with a cool yellow undertone. This woman would have had me looking like a 3yo got into mommies makeup! Don't let reflect negatively on the business! I am in management myself... quality employees who are driven and demand a high standard for excellence from themselves and their team are hard to find. The company as a corperate "brand" is top notch and they have my loyalty. I might add that their own independant line of products is impressive. Affordable alternatives to prestige brands and even innovative products I hald near and dear to my heart. The matte eye primer is the only thing i have found that covers dark veins on my lids and makes the shadows blend like butter and if they ever stop making the rose gold palette I would be devastated!

Date of experience: July 10, 2017
California
2 reviews
12 helpful votes
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BEST MAKEUP AROUND
July 10, 2017

I am a makeup lover and found that my makeup taste are quite expensive, so once I found Ulta and there selection, I was thrilled. They have excellent prices and selection as well as great coupons and deals in store and online.

Date of experience: July 9, 2017
GB
1 review
0 helpful votes
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Love it
July 9, 2017

Absolutely amazing! I like that I can always find what I need for affordable price.
The only reason why I rate four stars is that staff is not always friendly and helpful. Sometimes it really upsetting.

Date of experience: July 7, 2017
New Jersey
4 reviews
3 helpful votes
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Wat I like
July 6, 2017

I've been searching of a clearcoat matte nail polish and they had it, nobody has it. So happy with this place and the prices are good too.

Date of experience: July 5, 2017
California
3 reviews
1 helpful vote
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HUMMMMMM
July 5, 2017

EMPLOYEES NOT ALWAYS HELPFUL, DONT ALWAYS KNOW WHAT THEY ARE TALKING ABOUT ANDDDDD THEY DIDNT BAG ALL OF MY ITEMS AND TRIED TO CHARGE ME FOR MORE... LAME

Date of experience: July 5, 2017
Ohio
2 reviews
5 helpful votes
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Love them
July 1, 2017

Huge selection for any buyer. Seems like new lines of products arrive monthly. I can buy my clinique, lancome, mac, nyx, and others all in one spot. Knowledgeable staff. Lots of items in store to test out before buying.

Date of experience: June 30, 2017
Texas
3 reviews
6 helpful votes
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Great company
June 29, 2017

I like them. They carry a lot and are knowledgeable. Have frequent sales and deals, so check that section of their website and order online or go in with your coupon codes and aware of what you want to buy. Knocked off one star because I do wish they would let you take samples home. However, shipping is very fast and I am always pleased with this store. I can spend a lot of time here.

Date of experience: June 28, 2017

About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.


ulta.com
Founded in 1990
Bolingbrook, IL, United States
+40