They offer a free DVD you pay for the post and packaging. Once they have your Visa details they take money from your account without your permission.
Update 07/25/2011: I have had my money returned from EasyHorseTraining.com with a very big apology and the correspondence I have had with them was very positive and enjoyable, I hope indeed that they will be transparent in their subscription to The Exclusive Club, and not allow any other confusion to take place through the 'free DVD'.