I have to say that the commercial showing a celebrity receiving a gift package of the product line that causes everything she touches after applying the product to literally stick to anything she touches is NOT a ringing endorsement. It's actually stupid and I certainly am dissuaded from using the product if that is the effect it creates. DUMB CONCEPT. You do know that there are some intelligent people left in this world. Try to advertise with that in mind. Who would really want to use a product that has that effect