I have always had great service in the store and often use online to purchase fabric. I use a variety of fabrics and find that the quilt fabric is comparable to what I get in the quilt shops. The generic fabric is a good alternative to the more expensive quilting fabric and serves the purpose when I'm doing other projects that don't require the same quality. I appreciate having the flexibility to choose different grades of fabric to suit my project requirements. I recently bought some fabric on line and was pleased to see that it was as shown. And again the process of picking it up in the store was simple and the customer service was good. The only thing I have to say could be improved is the ease of using the website..