My fiancé was reluctant to make such a big important purchase online as we were nervous about scams etc. He got in touch with primestyle via telephone and purchased a ring that I had previously told him I really liked. The ring was received within a couple of days and was absolutely gorgeous. We took the ring for an appraisal and it was appraised at more than double of what was paid for it on primestyle. The diamond was bigger than I expected and the clarity was amazing. We will not purchase jewellery from anywhere else.