MGID is a tool for getting quality traffic and conversions. However, the process of setting up a campaign can be daunting at first, but a help desk manager can help with everything. From my first experience, I got a lot of information from them about the intricacies of the campaign optimization process and the budget to set for the first test campaigns. An intuitive dashboard, good targeting and retargeting settings can be attributed to the advantages. Had no negative experience.