Don't be so rash to think that 10$ a month is going to get you top of the line products that will knock your socks off. I've subscribed to Ipsy now for 7 months and I love it, my mom loves it, and my best friend loves it. You still get your money's worth and I for one like the fact that I get a surprise event month. I don't always get Exactly what I want but that's okay I'll give it to someone who would and press on. I have not heard one negative review in person from anyone I have known to use this site. I think anyone who bashes this site for not getting what they want every time is delusional.