Let me start off with saying I am not new to trying to find the perfect waist cincher. I have bought many, many, many (about 8) and not one of them worked. Either too long or just bulky. I pulled it out of the box and was super nervous. I immidatly noticed that the fabric was much better quality than the ones from Amazon and Ann Chery. I put this on and it was very very tight, but I continued and am now already on the next row! I love this product.