Import Genius is an immensely valuable service to anyone involved in the import industry. You can get detailed information on every factory in the world. This means a lot of things. If you import shoes, you can find every factory in the world that makes shoes. You can see who in the US buys the shoes. You can see what factory Nike buys from, for example. This information can be used to get factories to behave better, to negotiate prices, and so many other things. If you don't see the value, look harder.