Competitive pricing but customer service that blows everyone away and it is not even close! They also get things out quick. I live just one state away and usually receive things the following day. You can't beat that.
They also care about their customer. I thought I had already ordered a Christmas gift for my stepson and had not, so four days before Christmas, on a Thursday, they overnighted the item I needed and helped me out big time. Saved Christmas! They also called to check in when my package got delivered to the wrong address and I was panicing trying to figure out where it was. They go above and beyond!