I've went from big name retailers to Sweetwater for the reason above... You're actually talking to real musicians. If you're a drummer, you'll be talking to a drummer, not a sales rep. As a guitarist, I enjoy the help and conversation you'll have with your personal associate... Meaning you'll always be talking to the same person who gets to know you and your preference, and offer suggestions of new products you never knew of... Very helpful. Sorry, my photos are at the church I attend