I confirmed with customer support that the NEW BV belt I want as a gift was gonna come in the original BV box. However, it came in a generic white cardboard box and it was badly scratched. Here's the customer service response when I asked for a return. Even at a discount bluefly should offer goods as advertised but the customer service person pretty much told me that I should expect to be scammed. This better-than-thou attitude is astonishing as they're in wrong in the first place.