I'm very disappointed in J. Jill now, and J. Jill clothes have been my go-to for years. The linen is now thin & cheap - not heavy and substantial. The fits are odd - giant armholes in plus sizes, shapeless tops, pants with hips to large. Lightweight sweaters are see-through - not everyone wants to wear camisoles under everything. Colors are mostly muddy.
Thinking J. Jill has lost sight of their customer base. Salespeople in the stores have told me that J. Jill is trying for a millennial customer base and that is a huge mistake. You can't do both. Older women have the money to spend so stay true to your existing customer base. If you are trying to compete with Ann Taylor Loft, etc, you will lose.