Yelp is a joke. They are a scam. They don't care about the customers or their businesses. They are all about money. They will pick the worst possible picture as your profile picture. And they won't change it unless you pay $90 a month for an "enhanced profile." If you pay for yelp ads, you will get a bunch of yelp generated bogus leads that aren't even for the service your company provides. And if you ever stop advertising, they will instantly kick a bunch of your reviews into "not recommended." And if you decide to advertise again, all of a sudden those reviews show up again. It's all a scam. Not worth the money. Customers are catching on. The general public is starting to realize that the more you pay yelp, the better your ranking is. This make yelp reviews worth absolutely nothing.