This is a fantastic example of a professional business with a great brand image and quality products to back them up!
The website is crisp and easy to navigate. I quickly found the (bridesmaid) dresses I was looking for, and thanks to the big images and website filters I was went from dress-hunting to check out in no time!
I love that I can see at a glimpse the most popular dresses, simply by hovering over them. The social media shares show you what's popular and what's not. What's also helpful are the on-website customer reviews. You can easily make sound judgements on what to buy and what might not be for you.
In the end I can not fault them anywhere, I have already recommended them to all my friends!