First of all I am an admitted leather belt snob. I have spent a fortune on belts over the years and I was skeptical when a friend told me about this. After losing quite a bit of weight I found myself unable to properly adjust my traditional belt. It was either too tight or too loose and when out in public my pants would sag or it would have to be so tight it was uncomfortable. I found myself needing to adjust the old style belt quite often, which is hard to do in public without looking like some kind of perv. There was just no happy medium. This product solves all that, and I think it is phenomenal. When seated, the belt can be loosened and discreetly tightened a few clicks when walking or standing. It has the proper stiffness a gun belt needs to support the weight of equipment, and yet it is not as thick as many of my other belts which has caused problems with threading through holster belt loops etc. It is also quite comfortable. I especially appreciate the fact that it is sold in one long length and is easily cut to accommodate any sized waist without needing a degree in engineering to order the correct size. This product is a winner and I foresee buying more from this company. It takes a lot to impress me, but they have done just that.