One of the best looking sites for the industry segment. Thorough presentation of relevant information about different product attributes, such as rifle scope reticles, etcetera. Looks like extra functionality is pretty script heavy resulting in slower than normal load times, but with fast connection barely noticeable. Overall, www.riflescopes.webyshops.com do a pretty good job positioning itself as a destination site for people looking to buy riflescopes, binoculars, spotting scopes and other hunting and shooting optics.