This company is fraud. A student got me a $50 gift card. Notice there is no activation on the home page of the site, and there is no security to login other than the raw card number. When I tried to log in, it didn't work. When I called customer service, they said I was "flagged for fraudulent activity" and wanted to have my drivers license, receipt of purchase, and the card number. Everything they need to steal my identity & take the money with them.
Jesus Christ, Kroger, stop selling this to people.