I'm not sure what the masterminds at Coke were thinking when they redesigned their Coke Rewards website, but I can guarantee you, they were not thinking of the customer. I find the new site cumbersome to use, and more effort than it is worth. It appears that I am not alone in my evaluation. So let's see Coke: Are you going to put the site back the way it was or lose a lot of customers? Your response will let us know how you feel about people who have been loyal for years (in my case 51 years!)