The site is run by absolutely disingenuous people who resort to using all kinds of tricks to entice you into paying, including fake photos and automatic sendouts of template letters done by bots. There are sites with real ladies where all women profiles are background checked, so chances to fall for a scammer are low. I feel the difference and I can say that these women are genuine by their wish to meet, their tact and politeness, they have great looks and vibrant personalities. It's nothing like Establishedmen.com, where they just make you exchange messages with bots until you remain unsuspecting. Just be smart and stay away from it!