Leads have got poorer and poorer since new management.
Historic data's shows I would close around 1 in 4 new enquiries via hitched.
These days I am lucky to get 1 in every 20 to close. The leads are more that they have ever been but with a huge increase in cheap customers without a budget.
No pre qualification of leads.l resulting in unsuitable matches
Add this with a price increase of over 500% in just the last 3 years.
New management never seemed willing to listen to feedback.
Even my long term account manager quit working for hitched and I have had three new ones on the last 6 months so presumably toxic workplace as well.