Robin B.

I love what The Shop Forward appears to be working towards, however, in my experience, it's all surface level. I have an online boutique and unknowingly used a very vague, common term they have trademarked. It was an honest mistake; I removed the term immediately and emailed them to apologize and asked for their assistance in making sure my updated description was satisfactory. They never responded. As a small business owner who quit my job only two months before to pursue following my dream full time, this was scary, threatening to my livelihood, and unbelievably disappointing coming from a company who claims their mission is to support and uplift others. I emailed the lawyer on the trademark, the CEO, their generic support email, and even contacted the shop on instagram after all my previous attempts failed. It's obvious their support only extends to causes that will promote their image. If you want your target audience (which I have no doubt I'm part of) to believe in your mission and your company, maybe you should start practicing what you preach. I have plenty of friends who have ordered from them in the past who now take their business elsewhere. Disappointing.