I had never heard of this company and tried it first because it was so easy to sign up my horse for sale. I couldn't believe it was free for my ad and one photo. I immediatley got a lot of interest and liked that I could go through my email to talk to prospective buyers. I sold my horse to the first people I talked to and was very pleased with the whole process! I put my ad in on Sunday and sold him on Tuesday. Thank you!