Topsy is great both both monitoring your social media as well as just surfing the web and recent tweets... far better than google search for current pop trends.
Steven D.'s review of Topsy Labs earned 2 Very Helpful votes
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Every time I go to Twitter I bog down in tons of tweets and Topsy helps me to make sense of all...
This plus google analytics is really all you need to keep track of web based analytics and social...