A good way is by using multiple keywords that are related to different topics than just "SEO." Examples include: search engines, website and social media sites. It's important to understand how those phrases come up on google pages because this information can help decide whether or not they get searched more often overall. You should also learn some basic web searching techniques if necessary (including what kinds):-). If no such thing exists with regards online marketing firms like bbc brand i do know another company whose slogan looks something similar but I won't try to retype them here though other wordsmiths might find value while researching their own idea, To make sure that this occurs without being biased by an already chosen keywords or search engine result pages, ensure that all other relevant fields are checked properly (for example, where is the site's homepage? What does it offer?). The next time someone says something like "You're wasting my money on crap", and asks why they can't see how much traffic their own website has generated from different sites such Yahoo! Answers, do not just dismiss them offhandedly – read up into deeper detail what each industry generates more than any other: You need good tools / marketing practices because no company goes out there alone with only 200-300 followers.