I needed at least 50 feet of HDMI cable for HT project and somehow through search I found this company which was selling them for less than other sites. I know at this length the quality can make a difference but I took a chance and so far the HDMI signal has been working out smoothly and without any problems. I hope these guys stay in business as there really are not that many different types of cables anymore as we can all just use HDMI and cat cables for everything. Great site guys.