This is the first time I've written a critical review but my situation with Apple is horrible. First off, I'm at fault for what happened, not blaming anyone else. My 6 year old grandson was buying some stuff for his games with an itunes card we had bought him. We completely forgot the account was tied in with my Visa (pre-authourized Apple TV payment). $2087cad in charges later and I called Apple support in a panic. The woman who helped (Leslie, she was amazing and sweet) said there wouldn't be an issue with refunds because it was obvious a child had made these purchases, but it could take up to a month. I waited and in the end got $195cad refunded. All the other charges didn't qualify for a refund. I appealed this decision and was turned down again. I called support back and they said they couldn't figure out why they weren't refunded so she asked a senior supervisor. That person also agreed and couldn't figure it out either. I asked for them to contact the dept. that does the refunds but they are separate from customer service and they have no say. What is really horrible is that we have been long time Apple customers, spending thousands of dollars. Iphones, ipads, macbooks, Apple TV. I work in a customer based field and I've never refused a refund to one of my customers. Sometimes they order the wrong thing, mistakes happen. And I would understand if Apple was in financial difficulty but we all know they make a huge profit. With social media so prevalent, companies need to be aware that customers have a say now, and that can be detrimental to future sales. My family and I will no longer support this company. $1900cad is a drop in the bucket for Apple, but lost business from my family will be a lot more than that. If the public has issues with an Apple product or service and is not treated well by the company, what will happen with their future profits? Take care of your customers, it pays off in the future!