This is a small core of self-published writers whose books aren't doing too well on Amazon and need an ego boost. Around half of their new members appear briefly to make a sock puppet-y remark, and in their vanity they think their writing skills let them hide it. The other half doesn't stick around long. It's the blind leading the blind.
The main admin, though, makes the rules up as he goes along and it's always in the old members' favour. It isn't a busy site, and he eventually turns up on every thread to stop the old members from having their feelings hurt, or from looking unhelpful/bullying/whatever. He openly piles in with them to hijack new members' threads or bully people. The site's rules apply to you not to them.