By investing 2 years in retail industry, I came to know that customers are always in hurry. They will go to another shop, if they find your ad less interesting or non-engaging. Few months back, I was eagerly looking for a strategy to adopt so that I never lose my customers. Then one fine day, while Googling, I came across moLotus. Using moLotus which is an amazing mobile video messaging platform, I started sending highly engaging and multimedia videos messages directly into my customers' mobile phones. It is a well-knitted combination of audio, visual, text, links and multiple response options messages that make the communication superior and cost-effective than any other traditional means of advertising. I got very amazed with the results. Now, I would like to recommend it to all the retailers who are looking for a tool that helps in enhancing customer engagement & brand awareness process.