This is an online business which is price gouging. Shortly after I ordered an item online for $409 I found the same thing online from their supplier for $199 and free delivery.
I wanted to cancel the order, then found it was impossible to do because they only work office hours! For an online store.
I fully expect them to reply two days later that the item has already been shipped and cannot be cancelled.
So not only are they price gouging but when you discover they make it impossible to cancel.
This business has very poor ratings on Sitejabber. Not surprising. They pretend to be cheap then make it hard to cancel once they have your money.