It was cheaper to buy when I first subscribed...like £12. Over the 2 years i've been using it and buying it, it's hiked up in price to £25;plus postage and packaging.
Which is insanely expensive...
Given that I can get a colour at a hairdresser for like £39.
Its okay the colour is okay but definitely not worth this price I'd say it's slightly better than nice and easy but not much it's still full of bleach