When I ran across an ad for eSalon recently, I was intrigued but not convinced that they could actually formulate a custom color that would not only match mine, but also deliver a product that was safe and easy to use. My gosh, was I ever wrong. My daughter came over and painted my roots today, and I'm thrilled with the results. The product perfectly blended with my existing strawberry blonde color, and I know from experience that red tones are tricky to work with. I don't know how the hair color wizards at eSalon do it — and at such a reasonable price! — but I'm a believer. Thank you so very much!