I am small business owner of a salon and I wasn't gaining customer due to the area I was in. It was a very dead area. I managed to run ads and got customers in. One day I received so many calls from yelp saying our ads will help you out. They lead me into the $300 budget instead charged me $900 first they charged 300 IN THE SAME MONTH.
And said they don't give refunds. Mind you I wouldn't care if they even took $900 BUT AT LEAST GIVE MY BUSINESS EXPOSURE! They will hide all the 200 GOOD REVIEWS AND SHOW 50 Bad reviews on ur business page. Do not trust them please if u are a small business owner stay away from yelp!