We were thinking about a company name and the decision was directly related to a domain availability. 3 times (!) the same case happened:
1. Search for a specific domain. Find it available
2. Take 1 hour to discuss and agree with partners
3. Return to GoDaddy to book domain and see it is not available any more! GoDaddy offers you a service to purchase the domain for 73 euro. Then you can find your domain on Sedoparking with a price starting from 1000 euro
Never use GoDaddy!