Costco has done their research. Cost control savings are actually passed on to customers via lower prices than the other box stores. Instead of keeping the cost savings for higher profits and inflating the Suits annual bonus checks, Costco understands we want lower prices. Not the forced smiles & hand holding required of the underpaid employees of Wal Mart, Sams, etc. We, the consumers, will recognize your efforts and continue to help Costco grow, as long as the Greed factor remains neutralized.