I was shocked and surprised to learn from the sales associate that Academy Sports & Outdoor does not offer everyday Military/Veteran discounts. They only offer that at certain times. Unlike one of their competitors ie. Bass Pro Shop. They are new in our City. Port St. Lucie FL. I'm sure AS&O wanted to tap into one of this Country's fastest growing Cities, That's fine. Veterans tend to be very loyal. This Veteran will stay loyal to companies that appreciate the service and sacrifices of the Men and Women who are Serving, have Served and those who will Serve this Country. Remember you Vote with your Wallet. Other than that. The store was clean. The staff was friendly. The price point is on point with their competition. Competition is good for the consumer after all.